O'Reilly logo

Definitive Guides for Supply Chain Management Professionals (Collection) by Nada Sanders, Tate Wendy, Haozhe Chen, C. Clifford Defee, Joe B. Hanna, Gibson Brian J., Brian C. Keller, Scott B. Keller, Robert Frankel

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3. Understanding Operations Strategies

What Operations Strategy Is and Why It Is Important

A company must have a long-range business strategy if it is going to maintain a competitive position in the marketplace. As we already learned, the business strategy provides a plan for the company that clearly defines the company’s long-term goals, how it plans to achieve these goals, and the way the company plans to differentiate itself from its competitors. The business strategy should leverage the company’s core competencies, or strengths, and carefully consider the characteristics of the marketplace.

Recall that the operations function is responsible for managing the resources needed to produce the company’s goods and services. Operations strategy ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required