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Definitive Guides for Supply Chain Management Professionals (Collection) by Nada Sanders, Tate Wendy, Haozhe Chen, C. Clifford Defee, Joe B. Hanna, Gibson Brian J., Brian C. Keller, Scott B. Keller, Robert Frankel

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5. Bertelsmann China—Parts A and B: Supply Chains for Books

Professor Stephan M. Wagner, WHUViviane Heldt,WHU Katrin Lentschig, WHUJennifer Mayer, WHU

Bertelsmann China—Part A

“Ding, Dang, Dong.” In a Bertelsmann bookstore in the city of Harbin, the doorbell interrupted shop manager Foguang Chou’s typical Monday morning thoughts.

The Bertelsmann Book Club shop manager regained his poise quickly and found himself confronted by the same longtime customer who had asked him for the newest release of Harry Potter the previous week. Using his moist hands to wipe the sweat from his forehead, the experienced manager mumbled excuses and promised that the book would be available the following week. The customer was a loyal member of the Bertelsmann ...

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