Definitive Guides for Supply Chain Management Professionals (Collection)

9. The Role of Industrial Product Packaging

Introduction

Packaging plays a key role in protecting product to ensure that its gets to the customer in the operating condition expected. The protective function of product packaging serves to protect the product from the environment and protect the environment from the product. However, this is not the limit of the role that product packaging plays. As this chapter discusses, packaging serves many roles to include facilitating storage and easing product transportation, as well as supporting marketing and sales.

Product Packaging and Handling

While mapping the processes of product handling in a finished goods manufacturing support warehouse, a manager explained the reason for openings designed ...