DEFYING DOOM TOOLKIT
Step 1. What’s the Story?
Creating the Sense of Urgency — burning platform
Financial numbers of the business — trends and budget deviations
Competitor analysis and benchmarking information
Market share evolution
Five forces of competitive dynamics (Michael Porter)
SWOT analysis
The voice of the customer
Listen to the people in the front row
Vision of the future
Simple, clear description of the future
Select key decisions that are needed to unblock the freeze
Step 2. Who’s On Board?
The leader
Ready, willing (committed) and able (empowered)? To make tough decisions Power framework (Luis Huete)
Sustaining executive performance — work at the necessary energy level
Any coaching required?
Top Team
Team dynamics analysis
Build ...
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