Chapter 1. Dive Into® Web 2.0

<feature><title>Objectives</title>

In this chapter you will learn:

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The defining characteristics of Web 2.0.

</objective>
<objective>

Why search is fundamental to Web 2.0.

</objective>
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How Web 2.0 empowers the individual.

</objective>
<objective>

The importance of collective intelligence and network effects.

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<objective>

The significance and growth of blogging.

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<objective>

Social networking, social media and social bookmarking.

</objective>
<objective>

How tagging leads to folksonomies.

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<objective>

How web services enable new applications to be quickly and easily “mashed up” from existing applications.

</objective>
<objective>

Web 2.0 technologies.

</objective>
<objective> ...

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