Have you ever heard someone in a committed relationship say that he no longer loves the other person? When questioned, he might say, “I’ve tried. Really I have. But the love just isn’t there.”
It’s no wonder the love isn’t there because love (the noun) is a result of love (the verb). In the absence of demonstrating love for another person, there’s only a relationship—an association, an existence together. Heck, I have that type of relationship with my mailman.
In a committed relationship, it’s not sufficient to view love as a noun—a mercurial feeling that vacillates between satisfied and unsatisfied. Love must be demonstrated. Love requires action. Love is a verb.
It’s the same with customer service. Too many service ...