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Delivering Knock Your Socks Off Service, 5th Edition by John BUSH, PERFORMANCE RESEARCH ASSOCIATES

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7Knock Your Socks Off Service Is:Responsive

“A rose on time is far more valuable than a $1,000 gift that’s too late.”

—Jim RohnAuthor and motivational speaker

Timeliness has always been important. And today, responsive action—doing things in a timely fashion—is even more crucial. Just look around at the number of businesses that have been created to get things done quickly:

• FedEx won international success by delivering letters and small parcels “Absolutely, Positively, Anytime.”

• LensCrafters optical stores promise “Custom-Crafted Eyeglasses in About an Hour.”

• Google built its success on providing instant access to a vast universe of information at the click of a mouse.

• Zappos.com will have shoes arriving on your doorstep the very next ...

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