Book description
Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.
Table of contents
- Title Page
- Copyright Page
- Praise for Demand and Supply Integration
- Dedication Page
- Contents at a Glance
- Contents
- Acknowledgments
- About the Author
- Preface
-
1. Demand/Supply Integration
- The Idea Behind DSI
- How DSI Is Different from S&OP
- Signals that Demand and Supply Are Not Effectively Integrated
- The Ideal Picture of Demand Supply Integration
- DSI Across the Supply Chain
- Typical DSI Aberrations
- DSI Principles
- Critical Components of DSI
- Characteristics of Successful DSI Implementations
- DSI Summary
- 2. Demand Forecasting as a Management Process
- 3. Quantitative Forecasting Techniques
- 4. Qualitative Forecasting Techniques
- 5. Incorporating Market Intelligence into the Forecast
- 6. Performance Measurement
- 7. World-Class Demand Forecasting
- 8. Bringing It Back to Demand/Supply Integration: Managing the Demand Review
- Index
Product information
- Title: Demand and Supply Integration: The Key to World-Class Demand Forecasting
- Author(s):
- Release date: January 2013
- Publisher(s): Pearson
- ISBN: 9780133088045
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