Praise for Demand and Supply Integration

“Based on his nearly two decades of supply chain research and consulting, Dr. Moon succinctly describes the what, why, and how of Demand and Supply Integration in this book. It is a powerful reference guide for every supply chain leader and practitioner.”

Reuben E. Slone, Senior Vice President, Supply Chain, Walgreens

“Mark Moon finds the right balance between academic rigor and practitioner relevance as he moves the focus of demand and sales forecasting from the historical realm of statistics to the realm of strategic decision making. This book continues building on the proven best practices methodology previously inaugurated by his mentor and colleague, Tom Mentzer. This is a well-done, forward-thinking, ...

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