CHAPTER 1
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The Need to Get Smarter
Are We Even Playing by the Right Rules?
Rule [rool] noun
1.  a principle or regulation governing conduct, action, procedure, arrangement, etc.: the rules of chess.1
Rules are necessary in any organization. Without rules we have no way to drive and manage behavior. With no way to drive and manage behavior we have corporate chaos. With that said, we need to keep a few things in mind when thinking about rules.
1.  The more rules we have, the greater the chance for conflicting rules. Modern corporations have rules everywhere and they invest huge amounts of resources in maintaining and enforcing them. In most corporations ...

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