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Demand Driven Performance by Chad Smith, Debra Smith

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CHAPTER 12
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Summary
“The greatest obstacle to discovering the shape of the earth, the continents, and the ocean was not ignorance but the illusion of knowledge.”
—Daniel Boorstin
In our introduction, we presented the idea of a deep truth as an underlying core belief that lies at the heart of how an individual, a company, a culture, and even the world see reality. It is something so universally accepted it is not even questioned. Our deep truths are simply the ground we stand on and the window we look through. They determine our viewpoint of the world and how strongly we feel about what we see. The authors have made their case and are asking you ...

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