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Demand Driven Performance by Chad Smith, Debra Smith

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INTRODUCTION: DEEP TRUTH
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“This is your last chance. After this, there is no turning back. You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill—you stay in Wonderland and I show you how deep the rabbit hole goes.”
—The character Morpheus in the motion picture The Matrix (1999, Warner Bros. Pictures)
A Deep Truth lies at the heart of how we perceive reality and how we behave in light of that perception. It is simply what we know. Challenging a Deep Truth is extremely difficult, even perceived as crazy. The Nobel Prize-winning physicist Niels Bohr once said the evidence to ...

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