Chapter 22Marketing Architects
CONTRIBUTOR PROFILE: PAUL IDDON
Paul Iddon is UK Managing Director and co-founder of Agency Spring. He originally trained as an architect and practised for 19 years, co-founding two practices during the 1990s, including OMI Architects, Manchester. Since 2010 Paul has been developing brand and engagement strategies with architects and manufacturers. Paul is a council member of the Manchester Society of Architects and lectures regularly at universities across the UK.
The majority of architects in the Western world are experiencing unprecedented falls in fees, personal income and relevance. The realignment of the built environment value chain to focus on profitable and timely delivery ...
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