© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
A. SehgalDemystifying Digital Transformationhttps://doi.org/10.1007/978-1-4842-9499-4_9

9. Balancing Digital Transformation with Ethical Values

Attul Sehgal1  
(1)
London, UK
 

Introduction

Over the previous chapters, we have looked at how digital transformation has rewritten the rules of how we conduct ourselves in business and in our daily lives. We have discussed the power of data and how data mining and algorithms can help us retrieve, process, predict, and prescribe to help us stay ahead. How social media can help consumers hit back at traditional big brand through building their own following and how building digital platforms has allowed new companies to ...

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