9.2. Hurdles to Marketing Technical Training
Marketing technical training does not mean merely applying generally accepted marketing principles to technical training. Rather, it means understanding the intricacies of technical training and overcoming barriers or hurdles to marketing it effectively. Pretending those obstacles are not there will overshadow the technical training effort from the beginning and reduce its likelihood for success tremendously. While some obstacles apply to all training universally, a few are unique to technical training.
9.2.1. Building Marketing Competency
Just like technology and training, marketing and training are two different competencies altogether. Recognizing the value that marketing expertise can bring to ...
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