9.3. Marketing Principles Applied to Technical Training

Marketing internal technical training programs requires the application of marketing principles similar to those used for the marketing of any product or service. These methods include developing a value proposition, defining the target market, differentiating technical training products and services, and branding the overall technical training program. These preparatory activities enable the technical training organization to create an effective marketing plan and use the right marketing tools to communicate and market technical training to stakeholders.

9.3.1. Describe the Value Proposition

Showing value is necessary to market all types of training. As Martyn Etherington, vice president ...

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