Design a Better Business

Page 172

TOOL SKETCHING

A marker and a piece of paper are all you need to solve problems!

TANGIBLE sketch a prototype	± 30 MIN session	SOLO / TEAM share the results

SKETCHING A PROTOTYPE

It’s super effective to start your prototype by sketching it out with your team.

Let’s look at this tool in practice using a fictitious example: a company wants to develop a new health-focused mode of transportation based on a bike.

For more on sketching, read: The Back of the Napkin by Dan Roam.

SKETCHING IS PROTOTYPING

Visual thinking and sketching is about taking advantage of our innate ability to see – both with our eyes and with our mind’s eye – in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply “get.”

Welcome to a whole new way of looking at design in business. Whether ...