Just as there is a need for more understanding of business among designers and a better understanding of what design is and what it can do among business people, there is also a need for a more profound understanding in many businesses of what they want to achieve and what can help them achieve it.
Why Design Management Now?
We have set out to explore
Why Companies Are Not Using Design Strategically Despite Decades of Studies and Evidence
As part of that exploration, we need to explore where the fears of using design come from and discuss what went wrong in the pursuit of creating an understanding of what design, design thinking, and design management can do. Although the fear of engaging strategically with design and designers exists, ...
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