Design thinking, primarily, is an approach and strategic framework to rethink an organization’s products and services, value chains and business models, as well as visions and readiness for change and innovation. Design management is, primarily, the coordination of the means and methods, the skills and capabilities, as well as the allocation of the resources necessary to deal with the complexity of the design process, on an operational, tactical, and strategic level.
Design Management Excellence
The way that a discussion evolves over time depends, to a certain degree, on who defines the agenda. As for the quite dramatic evolution that design has been through during the last two decades, in particular, the agenda has been set by everyone ...
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