Design thinking – as opposed to design and design management – is not a function but a doctrine, and, as such, no less than a credendum that the entire organization and all its parts need to abide by.
From Design Excellence to Design as Core Competency
In all walks of life, bringing ideas to life can be a barrier. Good intentions often stay exactly that – intentions – and many great ideas never leave the minds of their originators or the organizations or teams in which they were incubated. This lack of executional power or implementation abilities is potentially fatal if it occurs in fast-moving environments, where not only thinking about change, but also actually bringing ideas to market is crucial for survival.
Increasingly, organizational ...
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