Key Design Movements and Groups, 1850–2000: Activist, but Where, and for Whom or What?
British Arts and Crafts [A&C]
Motives and intentions: Opposed industrial mass production in favour of the ‘useful and beautiful’
Form-giving: Natural ornamentation, clear simple, structured forms, handcrafted with vernacular influences generating simplicity and utility
Target audiences: Art Academies and the Art and Craft Guilds, including the Arts and Crafts Exhibition Society
Beneficiaries: Emergent design culture – Art and Craft Guilds, ...