Key Design Movements and Groups, 1850–2000: Activist, but Where, and for Whom or What?

British Arts and Crafts [A&C]

Dates: 1850–1914

Motives and intentions: Opposed industrial mass production in favour of the ‘useful and beautiful’

Form-giving: Natural ornamentation, clear simple, structured forms, handcrafted with vernacular influences generating simplicity and utility

Target audiences: Art Academies and the Art and Craft Guilds, including the Arts and Crafts Exhibition Society

Beneficiaries: Emergent design culture – Art and Craft Guilds, ...

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