6The 2k Factorial Design
Example 6.2 A Single Replicate of the 24 Design
Example 6.3 Data Transformation in a Factorial Design
Example 6.5 Duplicate Measurements on the Response
Example 6.6 Credit Card Marketing
Example 6.7 A 24 Design with Center Points
A popular choice for screening experiments, 2k factorial designs measure the first-order effects of k factors, as well as interactions between those effects. The “2” indicates that each factor is represented only at a high level and at a low level (or two levels for categorical factors). The restriction to measuring a linear effect of each factor is often reasonable, and provides an efficient design for identifying the significant factors from ...
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