4 Step 4 Idea Finding
Figure 4.1Idea Finding
Introduction
During the first three chapters of this book, we emphasized the importance of asking useful questions rather than simply giving useful answers. The goal of the last chapter was to come up with useful problem definitions. Now it’s time to develop imaginative solutions. In the fourth step of the creative entrepreneurial process, idea finding, we move from discovering problems to discovering solutions. The idea finding step is the hinge between a creative problem definition and the evaluation and selection of a promising solution.
Idea Finding
Imagine an archery ...
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