Design-Centered Entrepreneurship, 2nd Edition

6 Steps 6, 7, and 8 Solution Implementation

DOI: 10.4324/9781003204992-7

Figure 6.1Solution Implementation

Introduction

In the previous chapters of this book, we progressed from uncovering customer problems to selecting a business solution. These first five steps are the design component of entrepreneurship. This book focuses on this design aspect by extensively covering how to identify and solve important customer problems—an important but overlooked topic in the entrepreneurship literature. However, a design is useless if it is not implemented. The best entrepreneurs fuse creativity (design) with rigor (execution). Therefore, in this chapter ...