DOI: 10.4324/9781003204992-9

We’ve now covered the eight steps of the Simplexity creative problem-solving process and demonstrated how to adapt it to entrepreneurial ventures. Let’s now review the previous seven chapters of this book. We discussed earlier how important it is to separate content from process. Customers and subject matter experts can provide us great insight into what we can work with in shaping new ideas, but it’s up to us to facilitate this knowledge into feasible and viable products and services. We also outlined the circular process of creative problem-solving that you can use to design an innovative business concept for a startup. Many entrepreneurs do not have a deliberate approach to developing ideas, and, ...

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