Design, Culture, and Transformation—Design Thinking at IBM

Video Description

In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale.

Table of Contents

  1. A new approach to design thinking - Doug Powell (IBM Design) 00:10:30

Product Information

  • Title: Design, Culture, and Transformation—Design Thinking at IBM
  • Author(s): Doug Powell
  • Release date: November 2017
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781492031222