In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale.
Table of contents
- Title: Design, Culture, and Transformation—Design Thinking at IBM
- Release date: November 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492031215
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