Book description
The world needs beautiful design. But
aesthetics are inherently subjective. In Design Currency, authors
Jenn and Ken Visocky O’Grady show you how to frame the value
of your design work in terms that your business partners will both
understand and respect. An actionable resource, Design Currency
empowers you to do your job with less pushback on aesthetic
decisions, encourages earlier involvement in the creation process,
and makes it easier for you to justify your fees.
For a designer, understanding how your work creates value is
essential to growing your business and building better, more
profitable relationships. Those relationships are easier to
initiate, establish, and retain when you can clearly explain how
your capabilities meet your client’s needs. This book shows
you how to do exactly that.
In Design Currency, you will learn how to:
Leverage traditional design skills in new ways
Measure the value that your design work brings to a project
Articulate that value so that you can position yourself as a partner in the development process
Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
Generate business value by better identifying audience needs
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Table of Contents
- Introduction. Why This Book?
- Section One: Understand Value
- Section Two: Define Value
-
Section Three: Promote Value
-
Chapter 7. Promoting Real World Solutions
- Babington’s English Tea Rooms Rebranding
- Beltline Bike Shop Brand Makeover
- Konjo Initiative
- M-Savers Budget Grocery Rebrand
- Modeling Customer Experiences: Deconstructing the Textbook
- MiWay Transit Program
- MyBurger Reinvention
- Open Doors Academy Rebrand
- “oHIo” Retail Collateral
- Summer Challenge for Business
- Vuly Trampolines Rebranding
-
Chapter 7. Promoting Real World Solutions
- Featured Practitioners
- Photo and Illustration Credits
- Bibliography and Additional Resources
- Authors’ Acknowledgments Cheers!
- Index
Product information
- Title: Design Currency: Understand, define, and promote the value of your design work
- Author(s):
- Release date: June 2013
- Publisher(s): New Riders
- ISBN: None
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