June 2013
Beginner
240 pages
5h 18m
English
book
Design Currency: Understand, define, and promote the value of your design work
by Jenn Visocky O’Grady, Ken Visocky O’Grady
Content preview from Design Currency: Understand, define, and promote the value of your design work
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Chapter 3. Understanding Your Services
Design is a Value Generator. Design differentiates one organization from another, helping companies stand out in a crowded market. It provides credibility, fostering consumer trust and loyalty.
Hard + Soft Value
As a measurement of success, value can be roughly dissected into two broad categories: hard value and soft value.
Design makes emotional connections; it frames information to give it personal and individual meaning. It shapes encounters, encourages immersion in new experiences. Design reveals opportunity.
Designers intrinsically appreciate the impact of good creative work, but often we’re so steeped in our internal dialogue (color forecasts! brand guidelines! software training! deadlines! messaging! ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.