June 2013
Beginner
240 pages
5h 18m
English
book
Design Currency: Understand, define, and promote the value of your design work
by Jenn Visocky O’Grady, Ken Visocky O’Grady
Content preview from Design Currency: Understand, define, and promote the value of your design work
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Chapter 6. Defining Your Audience
Design is often described as collaboration between creative and client—two individual entities coming together to solve a business, communication, or even social problem.
Person First Design: A User-Centered Approach
The design process is commonly structured around a linear progression of research, concept development, design, and production.
In this scenario, “research” might include a comprehensive audit of internal and external documents, interviews with stakeholders, and reviews of competitive marketing materials. These initial activities arm the designer with a thorough understanding of client goals and help to determine strategy and visual direction.
A third party plays an essential but sometimes ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.