Chapter 6. Defining Your Audience

Design is often described as collaboration between creative and client—two individual entities coming together to solve a business, communication, or even social problem.

Person First Design: A User-Centered Approach

The design process is commonly structured around a linear progression of research, concept development, design, and production.

In this scenario, “research” might include a comprehensive audit of internal and external documents, interviews with stakeholders, and reviews of competitive marketing materials. These initial activities arm the designer with a thorough understanding of client goals and help to determine strategy and visual direction.

A third party plays an essential but sometimes ...

Get Design Currency: Understand, define, and promote the value of your design work now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.