Chapter 7. Promoting Real World Solutions
Design creates value by simplifying the complex, enhancing usability, uncovering new opportunity, attracting attention, inducing emotional response. As a catalyst, its potential is nearly unlimited.
The projects featured on the following pages promote design currency. They were shaped by a diverse group of creatives, from international agencies to sole proprietors, and the work was done for an equally broad range of clients, including grassroots organizations, start-ups, publicly traded corporations, and major utilities.
Their impact has a broad range, too, measured in financial gain, awareness generated, audiences attracted, and communities built.
Some of them have literally changed lives. See how ...