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Design Currency: Understand, define, and promote the value of your design work
book

Design Currency: Understand, define, and promote the value of your design work

by Jenn Visocky O’Grady, Ken Visocky O’Grady
June 2013
Beginner
240 pages
5h 18m
English
New Riders
Content preview from Design Currency: Understand, define, and promote the value of your design work

Chapter 7. Promoting Real World Solutions

Design creates value by simplifying the complex, enhancing usability, uncovering new opportunity, attracting attention, inducing emotional response. As a catalyst, its potential is nearly unlimited.

The projects featured on the following pages promote design currency. They were shaped by a diverse group of creatives, from international agencies to sole proprietors, and the work was done for an equally broad range of clients, including grassroots organizations, start-ups, publicly traded corporations, and major utilities.

Their impact has a broad range, too, measured in financial gain, awareness generated, audiences attracted, and communities built.

Some of them have literally changed lives. See how ...

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Publisher Resources

ISBN: 9780133052862Purchase book