Design Elements, 2nd Edition

(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition

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form and space

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Building Strong Compositions The cor-

nerstone of every effective visual commu-

nication—after a compelling concept or

narrative—is a dynamic presentation of the

content, accomplished through decisive

control of the relationships among form

elements. The importance of creating a

strong composition can’t be understated.

The clarity, confidence, and rich interrela-

tionship of elements that define a composi-

tion as successful contribute, first and

foremost, to attracting—and then hold-

ing—the audience’s attention, ...