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Design Elements, 2nd Edition by Timothy Samara

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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
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TEXT
the world of image
188
THE NATURE OF IMAGES
What Images Are Image making is perhaps
one of the most complex and ecstatically
human activities. An image is a powerful
experience that is far from being inert—
a simple depictor of objects or places or
people. It is a symbolic, emotional space
that replaces physical experience (or the
memory of it) in the viewer’s mind during
the time it’s being seen. This is true of im-
ages that are strictly representative of a real
place, people, or objects, as well as of
images that are artificial—either contrived
representations or abstract configurations
of shapes. In the hands of a designer who
knows how to command composition on
a purely visual level, and who can concep-
tually select and manipulate content, an
image is by far the most profound commu-
nication tool available. In graphic design,
there are myriad image possibilities—
symbols and photomontage, drawing and
painting, and even type—that perform
different functions. Images provide a visual
counterpoint to text, helping to engage the
audience. Images also offer a visceral con-
nection to experiences described by written
language. They can help clarify very com-
plex information—especially conceptual,
abstract, or process-oriented informa-
tion—by displaying it concisely: “at-a-
glance.” They can add interpretive overlay
in juxtaposition with literal text or images.
It’s foolish to think that simply picking
Book cover
THIBAUD TISSOT
GERMANY
Poster image
SAGMEISTER+WALSH UNITED STATES
Pasta packaging
ANDREW GORKOVENKO RUSSIA
Poster
DOCH DESIGN GERMANY
Poster
MUNDA GRAPHICS AUSTRALIA
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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
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TEXT
design elements
189
a photograph of a particular object will
alone solve a communication problem in
its entirety. The relevance of an image to
a design solution isn’t simply wrapped up
in its subject matter. An image becomes
relevant when its composition and produc-
tion technique, as well as its subject matter,
are working in concert with other material
to create an integrated message.
Logo
MANUEL ESTRADA SPAIN
Icon
TEN-DO-TEN JAPAN
Website home page
ISHAN KHOSLA DESIGN INDIA
Book cover system
CARDON WEBB UNITED STATES
Painting for illustration series
SEAN RYAN UNITED STATES
Newsletter masthead
PAONE DESIGN ASSOCIATES
UNITED STATES
(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
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