April 2014
Intermediate to advanced
320 pages
14h 15m
English
Content preview from Design Elements, 2nd Edition
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TEXT
design elements
117
within a hierarchy. In printing, fewer inks
means fewer printing plates and less time
making technical adjustments, resulting in
cost savings for the client.
analogous combination—a hot green and a
cooler, bluer-green, for instance—can pro-
vide tremendous opportunities, especially
if their values and/or intensities are radi-
cally different. Substantially limiting the
color palette has some practical, as well as
visual, benefits. In a digital environment, ...
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