April 2014
Intermediate to advanced
320 pages
14h 15m
English
Content preview from Design Elements, 2nd Edition
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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
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color fundamentals
122
EMOTIONS AND MESSAGES
The Psychology of Color With color comes
a variety of psychological messages that
can be used to influence content—both
imagery and the verbal meaning of typog-
raphy. This emotional component of color
is deeply connected to human experience at
an instinctual and biological level. Colors
of varying wavelengths have different
effects on the autonomic nervous system—
warmer colors, such as red and yellows,
have long wavelengths, and so more energy
is needed to process them as ...
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