Design Elements, 2nd Edition

(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition

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choosing and using type

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STRUCTURE AND OPTICS

The Nuts and Bolts The letters of the

Western alphabet are built from a system

of lines with intricate visual relationships

that are nearly invisible. With letters at a

standard reading size, the eye perceives let-

ters to be all the same weight, height, and

width. This is the most critical aspect of

type: stylistic uniformity discourages dis-

traction during the reading process. When

the same type is enlarged, minute changes

in character height, stroke width, and

shape ...