What Is Graphic Design?

A graphic designer is a communicator: someone who takes ideas and gives them visual form so that others can understand them. The designer uses imagery, symbols, type, color, and materials (whether printed or on screen) to represent the ideas that must be conveyed; and to organize them into a unified experience that is intended to evoke a particular response.


While more or less confined to the creation of typefaces and books from the Middle Ages until the Industrial Revolution of the late 1700s and early 1800s, design expanded into advertising, periodicals, signage, posters, pamphlets, and ephemera with the appearance of a new consumer marketplace. The term “graphic design” itself appeared more recently (attributed ...

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