Chapter 2Color Fundamentals

The Identity of Color

Chromatic Interaction

Color Systems

Emotions and Messages

If one says “red” and there are fifty people listening, it can be expected that there will be fifty reds in their minds. And ... all these reds will be very different. Colors present themselves in continuous flux, constantly related to changing neighbors and changing conditions.

Josef Albers

Artist, visual theorist, and educator; from Interaction of Color, Yale University Press


Hue A distinction between color identities as defined by their wavelengths

Saturation The relative dullness or brightness of a color

Temperature A color’s ...

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