Chapter 3Choosing and Using Type

Typography is what language looks like.

Ellen Lupton

Graphic designer and director of the MFA program in design at Maryland State University

Structure and Optics

Issues Related to Style

Mechanics of Text

Texture and Space

Type as Information

How Color Changes Type

The typographer’s one essential task is to interpret and communicate the text. Its tone, its tempo, its logical structure, its physical size, all determine the possibilities of its typographic form.

The typographer is to the text as the theatrical director to the script, or the musician to the score.

Robert Bringhurst

Typographer and poet; from his book,The Elements of Typographic Style, Version 3.1Hartley & Marks Publishers, 2005

The Nuts and ...

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