Chapter 5Putting it All Together

Visual Logic

Structuring the Page

Intuitive Arrangement

Integrating Type and Image

Layout Systems

There is no recipe for a good layout. What must be maintained is a feeling of change and contrast.

Alexey Brodovitch

Graphic designer and art director

Begin with the end in mind.

Lana Rigsby

Principal, Rigsby Design

Visual Logic

Structuring the Page

Intuitive Arrangement

Integrating Type and Image

Layout Systems

image

EVERY ASPECT OF THIS branded literature system consistently reinforces a language of movement and shape while maintaining contrast and flexibility: the angled die-cuts of brochure pages and folder ...

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