Appendix AThe Right Design Choices
Twenty Reminders for Working Designers
1 Have a concept.
2 Communicate; don’t decorate.
3 Speak with one visual voice.
4 Use two typefaces maximum.
5 Show one thing first.
6 Pick colors on purpose.
7 If you can do more with less, do it.
8 Negative space is magical.
9 Treat type as image.
10 Keep type friendly.
11 Be universal; it’s not about you.
12 Squish and separate: create rhythms in density and openness.
13 Firecrackers and rising sun: distribute light and dark.
14 Be decisive.
15 Measure with your eyes.
16 Make what you need; don’t scavenge.
17 Ignore fashion.
18 Move it! Static equals dull.
19 Look to history, but don’t repeat it.
20 Symmetry is the ultimate evil.
Get Design Elements now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
