April 2007
Beginner
272 pages
10h 26m
English
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Appendix AThe Right Design Choices
Twenty Reminders for Working Designers
1 Have a concept.
2 Communicate; don’t decorate.
3 Speak with one visual voice.
4 Use two typefaces maximum.
5 Show one thing first.
6 Pick colors on purpose.
7 If you can do more with less, do it.
8 Negative space is magical.
9 Treat type as image.
10 Keep type friendly.
11 Be universal; it’s not about you.
12 Squish and separate: create rhythms in density and openness.
13 Firecrackers and rising sun: distribute light and dark.
14 Be decisive.
15 Measure with your eyes.
16 Make what you need; don’t scavenge.
17 Ignore fashion.
18 Move it! Static equals dull.
19 Look to history, but don’t repeat it.
20 Symmetry is the ultimate evil.
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