Appendix BCausin’ Some Trouble

If a design doesn’t feel good in your heart, what the mind thinks doesn’t matter.

April Greiman

Graphic designer, author, and educator

When and Why to Challenge Anything in This

Rules in graphic design exist as guidelines to help establish a way to evaluate what’s good and what’s not; but, more importantly, they serve to help designers avoid problems that interfere with communication. It is often said, however, that rules are made to be broken, and this is never truer than in design. No two projects are alike: every project comes with different requirements, different messages and ideas that must be expressed, and different—sometimes very specific—audiences. No design approach is ever out of bounds or “illegal”—thou ...

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