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Design Entrepreneur by Lita Talarico, Steven Heller

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ImageFROM IDEA TO PRODUCT

You may have a great idea but it will remain just an idea unless you commit to taking the next steps to ensure that it gets into the marketplace. After all, you know this product better than anyone else. You are the best advocate for its viability. So take a breath, survey the options, and make a concerted effort to promote it to prospective investors or customers.

As an entrepreneur, you must be able to convey the breadth and depth of your individual product or product line, who your target audience is, how you will reach this audience, and why your creation is better than that of any of your competitors. Therefore, it is ...

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