In early 2007, McNeil Nutritionals, LLC, acquired HealthSimple. Selling our business was never a part of our original long-term planning for HealthSimple, and our initial connection with McNeil was a result of a very typical sales relationship. However, we quickly realized a great deal of synergy between our businesses and began discussing how we might work together in a more meaningful and sustainable way. The acquisition was the culmination of these discussions. We are thrilled to be working closely with an organization that can help us bring our products—and our design-driven approach to health education—to a much broader audience than we ever could have touched on our own.
Since the acquisition, Lisa and I have been retained by McNeil to ...
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