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Design Entrepreneur by Lita Talarico, Steven Heller

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ImageTHE “I CAN DO IT ALL” GENERATION

It is not a new idea, though it is a revolutionary one. Modern design entrepreneurship has been around at least since the late nineteenth century when William Morris’ Arts and Crafts workshops, manned by ardent artisans and designers, hand produced everything from typefaces to books to furniture destined for sale in a marketplace of special devotees. The movement migrated to Aurora, New York, where the Morris disciples, Elbert Hubbard and his Roycrofters adherents sold a wide range of products through catalogs and stores. The tradition evolved with the Weiner Werkstätte, Deutsche Werbund, and Bauhaus, to name a ...

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