Figure 6.1 © Richard Walker, 2010.


The aim of this chapter is to increase your understanding of how you can make color work in your motion graphic projects. First, you will explore the theories of color by examining the artist's color model. This will allow you to examine characteristics and meanings of individual colors and color schemes, and it will guide you in making informed color choices. I'll introduce you to the RGB color model used in computer software and explain the differences between colors for screen design and those for print design. We'll look at alternative methods for specifying colors based on hue, brightness, ...

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