Chapter 9Email Keeps the Conversation Alive…Community That Comes to You
When it comes to the Internet, there’s one activity people do more than any other, and it’s not stealing mp3s. It’s email.
And it’s little wonder. Email connects people in an immediate, personal way. So it’s not surprising that some of the most powerful community experiences can be found in your inbox.
Email lists are a key part of community on the web, whether they’re the main conduit of the community, or just one part of a larger digital world.
Email has a wonderful ephemeralness that is lacking in other community tools. Where message boards are archived for all eternity, email comes and goes, scattered throughout the globe. And while the text in chat rooms flies by at ...