4 User research

This chapter covers

  • Why user research is key to building a successful website or application
  • The different categories of user research
  • Relevant user research methods for digital products and websites
  • How to make use of research, define site objectives, and identify user needs

At their developer conference in the spring of 2012, Google publicly announced a new product called Google Glass. It was a pair of smart glasses; the most publicized feature was its camera and video recording capabilities. Other features included a touchpad and a display that wearers could use to look up information quickly. It was a shiny new piece of technology and surely innovative at a time when wearable technology was just starting to gain traction. ...

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