Chapter 1

Why Design for Emotion?

The ever-changing and ephemeral nature of emotions has led many to believe that it’s impossible to consistently trigger emotional responses through design. Over the last three decades, research that examines the relationship between design and emotion has grown steadily. This research has provided new ways to visualize the basic dimensions of emotion, allowing for the creation of models that can help us understand and design for emotional responses. In the upcoming chapters, we’ll be describing a number of ways to model and understand how products affect us on different emotional levels.

By the end of this book, you should have a basic understanding of emotion and why users’ experiences affect the way they make ...

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