June 2012
Intermediate to advanced
256 pages
6h 51m
English
Content preview from Design for EmotionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 2
What is Emotion?
One evening, a friend offered to drive Trevor the few blocks home after work. He got into her car and sat down, ready for the short ride. A minute or so after starting the car, an annoying beeping sound started. “Oh,” she said, “you’ll need to fasten your seatbelt to make that beeping stop.” Grudgingly, Trevor fastened his seatbelt and the beeping ceased. But, the noise had accomplished its purpose; his seatbelt was safely fastened for the short trip.
This alarm is an example of affective or emotional design. Even though all design triggers emotions, in this book, we’re using the term to refer to design that’s created to intentionally trigger a conscious or unconscious emotional response. Emotional design attracts the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.