Design For How People Learn

8. Design for Motivation

(In which we learn that we don’t always learn the right thing when we learn from experience, and that the elephant is a creature of habit)

There are two main types of motivation that we concern ourselves with as learning designers:

• Motivation to learn

• Motivation to do

We’ve already spent a lot of time looking at motivation to learn (remember the elephant?), so this chapter is going to concern itself with motivation to do.

Motivation To Do

Numerous studies have come out in the last few years that say texting while driving is a very very dangerous thing to do.

Shocking.

That texting while driving is dangerous probably isn’t a surprise to the vast majority of the population. So why do people continue to do it?

I don’t ...